In my newspaper days, the feedback was very real. It happened more or less on a daily basis and I generally had a firm grasp of my client’s attitude about my work. Here’s an example of a Tuesday morning:
Loud shout: “Hey Evie, where have you been all morning?”
I glance at my watch. It’s 9:30am and I’m just about to reply, when client pulls a newspaper from my overloaded arms.
“Did you see this? Our ad is next to the competition and it needs to be re-written immediately.” He flips open the paper and with shaking hands gesticulates at his ad. “This is ______ed up.” Add your favorite curse word because he probably used them all. Now I’m just about to ask why when he says. “We had a lot of calls and a lot of people showed up this weekend but very few buyers. Too many lookie-loos. We need buyers!!”
Setting down my briefcase, I nod and take notes. (Sounds like he needs to train his salespeople, but whatever--he doesn't seem to be in a mood to hear that-- right now.)
“Your_____________ing paper doesn't get us the best results. We need more results. Maybe we’ll start advertising in the competition. Can’t you write a good______ing ad? Get that ____ __ ____ graphic artist to do something right for a change and maybe we can get some buyers. Are you writing this down? What are your ideas for getting us more buyers?"
I’m taking notes and want to say something, but every time I open my mouth, he cuts me off.
“Have you seen that cute girl from the shopper? I might spend some of my million dollar advertising budget with her. What do you think?"
Have you read a book lately you enjoyed but forgot to write a review? Writers love feedback and just like the ad-writer in my very real story up above--most of us can handle the truth. Tell us what you think. Help us improve and we can respond by creating art, entertainment and books you might remember forever.